vancouver dynamic logo

The new conceptualized Vancouver brand is intended to be fun, light, and a reflection of the diverse interactions within our city. I want the community to be excited about the place we live in and by emulating clever interchanging icons within the word-mark , I believe the brand does just that! Vancouver is bold, cheeky, and an increasingly desirable place to live. Why not give them a brand that shows just that? The interchanging icons have been created with the question “What is a day of the life of a Vancouverite?”

Check out the case study here.